The case for generic domain names
For a number of years we have seen the value of owning generic domain names for their ability to clearly identify the product or service to prospective customers.
Memorabledomains.co.uk has produced a very well researched paper on the effect of a generic domain on the performance of these domains in the search engines as well as the effects of an adwords campaign on the overall campaign performance. The research shows real examples of the effects and shows without a shadow of a doubt that a company that uses the exact match in the domain name to the product or service they are selling or promoting, that these websites perform significantly better.
Memorable Domains goes on to highlight companies in the UK that accept these facts and when seen in conjunction with the companies that get it list produced on this site, the value of generic domain names is highlighted even further.
The one area that is becoming more and more prevalent as the Internet begins to impact more and more on our lives is the creative use of niche sites operated by the companies that have a clear web strategy, to build opt-in mailing lists and drive traffic to their offers.
ZAdomains.com has a portfolio of generic co.za domain names that are available for development and invites companies to contact us to discuss the best possible uses of these names.