Investor snaps up two premium co.za domains
Durni Companies has snapped up 2 premium domain names this week as reported by DNJournal.
Studies.co.za at $2200
Institute.co.za at $2000
This is again a very positive step for co.za domain investors and further evidence that as the internet begins to penetrate all areas of the South African economy and South African business turns to the internet to grow their busineses and communicate with their customers, astute domain name investors are seeing the growth potential.
The volume of domain sales in co.za extension has seen a tremendous uptick in the past year as companies realise the SEO and traffic value in keyword and short domain names. This is due in part to the steady increase in the cost of paid traffic through advertising programs like Google Adwords as more and more advertisers bid for keyword placements in the search engines.
Some South African companies are amassing fairly large portfolios of domain names not only as a traffic source but are employing a clear domain strategy to also exclude competitors from their space online.